in Nigeria while Senegalese-born Fatoumata
with leading firm Accenture in Nigeria while Senegalese-born Fatoumata Ba led Nigeria’s largest online retailer earlier on in 2015 after having first founded and successfully grown Jumia in Ivory Coast since 2013. Interviewed for Women’s Day, both women gave us their vision on gender parity, most particularly in the tech world, and on leading Africa’s first unicorn’s flagship: “ Performance, Passion, People : those are the three words I live by on a daily basis ” commented Fatoumata Ba on her find leadership style at Jumia Nigeria. Both a performance hacker and natural leader, she lead her teams to the most impressive sales event to date on the continent with up to 2.3 million visits in a single day and 25 times the magnitude of a normal day. A passion for people and results she transmitted to her teams and which will not rest : “For me my greatest achievement is yet to come. Leading Jumia Nigeria is not a dest house ination but a step towards something even bigger as A