entrepreneurs through its seller center: we o
with leading firm Accenture in Nigeria while Senegalese-born Fatoumata Ba led Nigeria’s largest online retailer earlier on in 2015 after having first founded and successfully grown Jumia in Ivory Coast since 2013.
Interviewed for Women’s Day, both women gave us
their visi usatimes.cc on on gender parity, most particularly in the tech world, and on
leading Africa’s first unicorn’s flagship:
“Performance, Passion, People : those are the three words I live by
on a daily basis” commented Fatoumata Ba
on her leadership style at Jumia Nigeria. Both a performance hacker and natural
leader, she lead her
usanews.cc teams to the most impressive sales event to date on the
continent with up to 2.3 million visits in a single day and 25 times the
magnitude of a normal day. A passion for people and results she transmitted to
her teams and which will not rest : “For me my greatest achievement is yet to come. Leading Jumia
Nigeria is not a destination but a step towards something even bigger as Africa
Internet Group is li
usanews.cc
news
terally shaping the Internet experience on the continent.
To all phenomenal women in the workspace, my advice is simple : stand up and
stand out !”.
Juliet Anammah imparted
us with advice for women : “Show
up. 90% of success is showing up. You’ll never have all the answers nor will
you slay every dragon on your path but once you show up you’ll find that
sometimes obstacles become the way.” Mother of four
children, Juliet Anammah has had different struggles and attributes her
greatest achievement as raising her children while her biggest challenge
remains juggling between “priorities
of work, family and [her] community”. An absolute proof, if
need be, that this challenge can be overcome by the most willing.
If the leading duo is
impressive, it is not the sole example of women leaders at Africa Internet
Group which champions gender parity across countries and ventures. Indeed,
Jumia has one of the highest proportion of women leaders in Africa and
globally, with a whopping 40% women managers, managing directors or CEOs.
Jeremy Doutte, CEO Jumia Africa commenting on this figure declared “At Jumia, we nurture one value: “Let the best ideas and people
grow”. Diversity is not a goal for Jumia, neither is gender parity. Diversity
and gender parity are a reality at Jumia Africa. This has been achieved by
letting all talents blossom, and women have benefited from our equal
opportunity environment. Jumia has extremely talented women at all levels of
the organization, across all countries. Our companies in Kenya and in Nigeria
are led and managed by women and they are doing fantastically well. We truly
believe this is just the beginning”.
The company has as such
promoted various actions to empower women within its walls as well as
throughout Nigerian communities. You can find most of them as well as an
interview of Juliet Anammah and Fatoumata Ba here: https://www.Jumia.com.ng/womens-day
–
Jumia joined the International Women’s Day (https://www.Jumia.com.ng/womens-day-store) #PledgeforParity campaign to show their commitment to women
empowerment.
– Jumia’s JForce Program is reaching out
to disadvantaged women and giving them financial independence: the program now
comprises 16,000 women, the majority of which are housewives and stay at home
mothers. The program aims at empowering and enriching entrepreneurs-to-be with
the full support of an established brand, giving the opportunity to mothers to
contribute to the household earnings. Women now represent 34% of the JForce
Program.
– Jumia promotes small women entrepreneurs
through its seller center: we offer them a distribution platform and thorough
trainings which will help them grow their businesses.
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